Rider & designer owned - OPERATIV® is inspired by the distinct awareness we share and a lifestyle spent boldly painting the image of our mind’s eye on the world around us. Apparel built on principles of conceptual design, functionality, and close attention to detail; we strive to stand as a testament to the innovative thinking and raw creative energy our lifestyles embrace.

1 tree planted for every product purchased. When you choose to support OPERATIV®, you're supporting a rider & designer owned USA business, and also helping us on our mission: to give back to the stunning landscapes we ride & explore, through our support of the National Forest Foundation. Learn more about our mission & the OPERATIV story >

The phenomenal awareness we share within our environment binds us together, creating a world many others do not know exists. We see from a third eye, and for us, our world is a canvas with endless potential.

rider: Brad Gibbs